Ecommerce branding & retention agency · Bend, Oregon
Brands people come back to.
PICK builds the brand, then the email, SMS and lifecycle flows that keep customers buying. Built for DTC brands on Shopify and Klaviyo.
You work directly with Jake. The $1,250 audit is fully credited toward a Sprint or retainer.
What we do
Two crafts, one voice.
Most agencies do branding or retention. We do both, so your welcome email sounds like your packaging and your winback looks like your homepage. Customers notice, and they buy again.
Retention & lifecycle marketing
Email, SMS and flows that earn the next order.
- Klaviyo audits, rebuilds and migrations (Attentive, Mailchimp, Omnisend)
- Welcome, abandon, post-purchase, replenishment and winback flows
- Campaign calendars, promo planning and forecasting
- Copy, subject lines and design in your brand voice
- Monthly reporting that says what's working in plain English
Ecommerce branding
A brand worth coming back to.
- Brand strategy, positioning and messaging
- Identity, packaging and product launch creative
- Shopify storefront design and conversion passes
- Brand voice guides your whole team can write from
- Creative direction for photo, video and influencer content
How to work with us
Start small. Keep going if it works.
Every engagement starts with an audit, so you see the plan and the numbers before you commit to more.
Retention Audit
- Full review of Klaviyo flows, campaigns, signup forms and list health
- Revenue-per-recipient benchmarks against your category
- Prioritized fix list with estimated revenue impact
- 100% credited toward a Sprint or retainer
Lifecycle Sprint
- Rebuild capture and onboarding flows
- Post-purchase, winback and promo calendar
- Conversion passes on key Shopify pages
- KPI dashboard and playbook your team keeps
Retention Retainer
- Weekly campaigns: email and SMS, written and designed
- Ongoing flow testing and optimization
- Promo planning and revenue forecasting
- Monthly strategy call and report
- Scaled to your store's monthly revenue
Need a brand first? Identity, packaging and storefront projects are scoped separately. Ask about brand projects.
Selected work
Proof, not promises.
From a mushroom chocolate launch to a global beverage brand, the job is the same: make people care, then make it easy to come back.
Koi CBD: email from 12% to 46% of revenue
Lifecycle creative and strategy that took email from 12% to 46% of store revenue in 34 days.
Read the case → New brand · retentionYeehaw
A mushroom chocolate brand's retention program, built from zero. +13% average monthly growth.
View → DTC · brand + growthWeldmonger
Co-founded and grown from $100K to $4M in annual revenue.
View → Clean care · rebrandCleure
A dentist-founded clean-care brand's rebrand, led as acting CMO.
View → Global CPG · designCoca-Cola
Global design work for the world's most recognized brand.
View →I've never worked with anyone who put in this much effort and made me feel this important as a client.Zach · Seattle
The branding felt human and authentic, and I didn't go broke hiring PICK.Natalie · Oregon
They care, and they're excellent at what they do.Justin · Missouri
Who you'll work with
Jake Collier, founder & creative director
Jake has led brand and retention for DTC brands from launch to multi-million-dollar revenue: co-founder and brand lead at Weldmonger, acting CMO for Cleure, and lifecycle lead for national CBD and wellness brands. He runs strategy, creative direction and your account personally, backed by a bench of Klaviyo, design and copy specialists.
Hear the story →Based in Bend, Oregon
Brand development in Bend, ecommerce everywhere.
We work with Central Oregon founders in person and with DTC brands across the country remotely. If you're a Bend business looking for a branding agency, brand strategist or email marketing partner, we'd love to grab coffee.
Branding in Bend →Questions
Do you only work with Klaviyo?
Klaviyo is our home base and what we recommend for most Shopify brands. We also audit and migrate from Attentive, Mailchimp, Omnisend and Postscript.
How big does my list need to be?
Retention work pays off fastest once you have steady orders and a few thousand subscribers. Earlier than that, we usually start with brand and capture so the list grows right from day one.
Do you run paid ads?
Retention and brand are our focus. For paid acquisition and deeper CRO we bring in trusted growth partners and plan with them, so your ads, site and inbox tell one story.
What categories do you know best?
Wellness, supplements, CPG, education and lifestyle brands, including regulated categories like hemp and CBD, where email and SMS rules are stricter.
What happens after the audit?
You get a growth forecast, a prioritized roadmap and a quote. You keep the findings either way. If you hire us for a Sprint or retainer, the full $1,250 is credited toward it.
Your best customers are already on your list.
Book a free 15-minute discovery call. If retention is the right fit, we'll set up your audit.