It’s how the brain works.

From hunter-gatherers to big city shopping, when we see what we want…

We PICK it.

Picking is part of who we are. It’s how we nourish ourselves. It’s how we choose the right furniture. It’s how we find a mate. And it’s how we shred the hell out of a guitar.

Humans pick what they think will be good for them. That’s where good branding enters the picture. It’s our desire to work with brands who are bringing real value, nourishment, and beauty to the world.

Our signature design aesthetic is simple and essential, with a splash of the human element. While we could draw up all kinds of fancy stuff for you, layer crazy textures, show you our photography integration and how skilled we are with illustration—among other things—the truth is proven, over and over, that simple wins.

This is nowhere more true than with a brand identity. Let us boil down your values, your vision, and your creative inertia into an essence…something your audience will pick, every time.

(…with a marketing plan that will knock your socks off.)