Fractional brand & retention leadership
Senior brand leadership, without the senior hire.
Jake Collier becomes your part-time head of brand and retention: the strategy, the creative direction and a retention program run by his team. For founder-led brands that have outgrown doing marketing themselves.
Who it's for
Built for the messy middle.
You're past launch and somewhere between $1M and $10M a year. Marketing still runs through the founder, or through freelancers nobody is directing. A full-time CMO would cost $200K or more and you're not ready to make that hire.
A good fit
Founder-led DTC brands on Shopify, $1M–$10M a year, with a product people love and a brand that hasn't caught up to it.
Not the right fit
Pre-launch ideas, brands looking only for cheap execution, or teams that already have a senior brand leader.
What changes
One senior person owns brand and retention. Your agencies, freelancers and team finally pull in the same direction.
What you get
One leader, the whole lifecycle.
About 8–10 hours of Jake's time each week, plus a team that does the execution.
Weekly leadership call
Priorities, decisions and the calendar, with you and your team.
Creative direction
Every campaign, launch and piece of content reviewed against one brand standard.
Retention, run for you
Klaviyo email and SMS, flows and campaigns built by PICK specialists under Jake's direction.
Forecasting and reporting
A monthly report on revenue, repeat rate and retention, plus the next quarter's plan.
Brand voice and story
Week one starts with a founder story interview. Everything after it sounds like you on your best day.
A senior voice in the room
Jake joins partner, agency and investor conversations when brand and retention are on the table.
Investment
From $7,500 a month.
About 8–10 hours a week of senior leadership plus PICK's retention team. A 90-day initial term, because brand and retention compound, and 90 days is the minimum time to see it work.
Listen and fix
- Founder story interview and brand voice
- Retention audit and the fastest revenue fixes
- A 90-day plan with targets
Build
- Core flows rebuilt or launched
- Campaign calendar running weekly
- Creative standard across every channel
Compound
- Testing and optimization
- Forecast vs. actual review
- The plan for the next quarter
Need a launch led start to finish instead? Ask about Launch Director, a fixed-fee 6–8 week engagement.
Questions
Before you book.
How is this different from a retention retainer?
A retainer runs your email and SMS. Fractional leadership owns brand and retention as a whole: strategy, creative direction, the team and the numbers, with the retention program included.
Does Jake do the work himself?
Jake leads, directs and reviews. Execution is done by PICK's Klaviyo, design and copy specialists, so you get senior judgment without paying senior rates for production.
Can you work with our current agency or freelancers?
Yes. Often the biggest win is giving the people you already pay one clear direction.
What are the terms?
A 90-day initial term, then month to month with 30 days' notice. Invoiced monthly in advance.
Outgrown doing it yourself?
Book a free 15-minute call. If there's a fit, the next step is a short proposal.