The PICK blog
Notes on brands people come back to.
Branding, email and retention marketing, Shopify and ecommerce growth.
Founder-Led DTC Brands: Unlock Profitable Growth
If you’re running a founder-led DTC ecommerce brand in the wellness, organic, or conscious CPG space, you already know growth isn’t just abo
The Hidden Power of Color Psychology: How Hues Shape Our Minds and Markets
What Is Color Psychology? Walk into a room painted deep red, and your heart rate ticks upward almost imperceptibly. Step instead into a room
Elements of an online business logo
What Makes a Good Logo for an Online Business? In the fast-paced world of online business, your logo is often the first impression customers
Smart Startups Hire small agencies
If you're a startup looking to make a strong first impression, branding is everything—and no one understands that better than PICK Branding,
Hire Marketing Expert— Jake Collier—in Bend, OR
In the bustling entrepreneurial landscape of Bend, Oregon, one name has been making waves in the marketing arena: Jake Collier. A seasoned e
Using AI to Supercharge Your Online Presence
Artificial intelligence (AI) has become a game-changing tool for growing an online presence. Businesses and individuals alike can now levera
How to Craft Enticing Headlines for Marketing
A Guide to Capturing Attention In the world of digital marketing, the headline is your first—and often only—chance to grab your audience’s a
How to Best Utilize Email Marketing
Email marketing remains one of the most powerful tools in a digital marketer’s arsenal. When executed well, it can foster strong relationshi
Supercharge Your Funnels with Webinars
These days businesses are constantly searching for innovative ways to engage potential customers and drive conversions. One of the most effe
Pop-Ups Done Right
Pop-ups are often seen as an intrusive annoyance, but when used effectively, they can be one of the most powerful tools for engaging visitor
Facebook Marketing: Strategies That Still Work
use these strategies for your own success Join Jake’s Private Facebook Group here: https://www.facebook.com/groups/williamcollierbranding Be
Building an Online Affiliate Marketing Business for Free
Harnessing Social Media and SEO Building an online affiliate marketing business can be an exciting and lucrative venture, especially when yo
Leveraging Your Podcast with Social Media
Helpful strategies Combining the power of podcasts with social media can exponentially increase your reach and audience engagement. Podcasts
What Makes a Website Great
Key Elements for Success Creating a great website goes beyond aesthetics; it involves a careful blend of design, functionality, and user exp
7 Effective Strategies for Getting a Blog More Attention
In the vast digital landscape, creating a blog is just the beginning; attracting attention to it is the real challenge. Whether you’re a sea
Choosing a Color Palette for Your Brand
Getting started Selecting the right color palette for your brand is one of the most critical decisions you'll make in the branding process.
How to Get Started with Affiliate Marketing
A Quick Overview Affiliate marketing is an increasingly popular way to earn passive income online. With the right approach, you can turn you
How to Best Leverage Social Media for Your Upstart
A Step-by-Step Guide In today’s fast-paced digital world, social media has become a vital tool for upstarts looking to establish their brand
How to Create Engaging TikTok Content
In the social media space, it’s fair to say TikTok has emerged as one of the most powerful platforms for content creators and brands alike.
The Power of Personal Branding for Influencers
Unlocking Success These days, personal branding has emerged as a game-changer for influencers. As social media platforms continue to evolve,
The Basics of Moodboarding in Branding
When it comes to crafting a brand’s identity, moodboarding is an essential step that many creators overlook. A moodboard serves as a visual
What Makes for a Good Logo Design
Key Elements to Consider A well-designed logo is a cornerstone of effective branding. It’s often the first impression potential customers ha
PICK|ME: Bend, Oregon’s Only Brand Camp for Startups
(Certainly its best, and maybe the best anywhere.) Effective branding is crucial for success. However, many entrepreneurs and businesses str
The Importance of Good Branding
Why It Matters for Your Business In today’s competitive marketplace, good branding is more important than ever. It goes beyond just a logo o
Getting Started with Marketing
A Comprehensive Guide for Beginners In today’s digital landscape, effective marketing is essential for businesses of all sizes. Whether you'