Pick ME: Video Course

Laying out the basics of the Video Only Version of PICK Me!

Welcome to the program! Prepare to become a more capable entrepreneur than you thought possible with our simple, proven methods for success.

Here’s our primer to getting into the right mindset, and setting proper (and exciting!) expectations for the Brand Camp!

If we’re going to become a new kind of person and live a new kind of life, we need to be clear on what those things look like (super, super clear) so we can set our intentions and live toward those realities.

No, it’s not satanic. The enneagram is a very, very old personality test well loved by many of the world’s premier psychologists, therapists, and spiritual leaders.

Time to pump yourself up. Let’s find out your superpowers.

This is a term we’re borrowing from Tim Ferriss. It’s a process of getting super specific about what we want our future to look like, because when we set intention toward these things we can start to live toward them, intentionally.

The enneagram is a powerful tool for understanding what makes you tick. In this lesson, you’ll follow a link to see the “movement” of your enneagram type, which can help you understand your reactions so much better!

This is such an important intersection of principles. Your brand (and your business efforts) will be much more sustainable if you can find a powerful combination of practicality and passion.

Sometimes called a “target audience”, the Avatar is a person we create in our mind’s eye at whom we’ll be directing our vision and our mission, and our resulting efforts.

As Phase 1 comes to a close, let’s just take a second to appreciate where we are and what we’re doing. We’ll move next into a period of brainstorming on how we might begin pursuing a branding image that is going to reflect our interests and the interests of the avatar in an inspiring and effective way.

Let’s kick off Phase 2! Ever heard of a moodboard? Use this helpful tool to let your imagination run wild.

Demystifying branding so the process feels natural. The elements that we create for good branding are fairly simple, but the ideas the drive those elements and the way they can be combined are limitless.

It’s time to consider the Avatar. Now that we know what you like, let’s incorporate our Avatar into the conversation. How does the person shop? What are they used to seeing?

Think about your absolute favorite brands out there. You might think we covered all of these on your moodboard, but you might be surprised how many very cool brands that you really love escaped your memory in that moment. Let’s identify themes in those logos, so we can drill down into your taste.

Social Media is going to be a big part of our marketing strategy. Some of you might not like hearing it, but here’s the deal… TikTok makes it easy.

Social Media is going to be a big part of our marketing strategy. Some of you might not like hearing it, but here’s the deal… TikTok makes it easy.

We know, we know. Facebook is for old people and Marketplace. But speaking of Marketplace… you know you still hop on Facebook every now and then. Yeah, you and 2.9 billion other people, every day.

Turn on the AC: Authenticity & Consistency. Of course, we want engagement and we need to pay attention to search terms and trends, but… if you turn on the AC, you’re going to get a following. (It just takes time.)

A tried and true analogy for the customer journey. While a funnel isn’t the most inspired analogy for our marketing efforts, its power lies in helping us understand the way we’re trying to engage with our people. It’s a tool; how we use it can differ wildly case by case.

This is where we start teaching YOU how to fish. Sure, if you had money coming out of your ears, you could pay someone to fish for you. But they’d overcharge you—and rightfully so. Fishing isn’t so hard. ;)

You’ve been drinking from a firehose. If you’re in need of anything, please email us at the address disclosed in the video and accompanying worksheet, and we’ll do our best to answer as well as we can. Take some deep breaths! You’re doing great!

Believe it or not, email will actually be the bulk of your marketing effort. Since we are trying to get to the point of gainful livelihood without paid ads, email represents a ripe opportunity for direct marketing.

Marketing has turned into a term we don’t feel can be confined to one definition. We think of it fully dependent on good branding, and vice versa. You’ll often hear us use the word “messaging” instead, because while we have funnels and tools, the Avatar just has one impression of us. And that’s why the brand is everything.

Nobody likes “the sales vibe.” Much like the different way we view marketing, we also reframe sales. There’s usually some money wound baggage that holds us back from realize all we’re doing is offering real, valuable solutions to real people experiencing real problems. It’s that simple.

Nobody likes “the sales vibe.” Much like the different way we view marketing, we also reframe sales. There’s usually some money wound baggage that holds us back from realize all we’re doing is offering real, valuable solutions to real people experiencing real problems. It’s that simple.

While we can’t spy on our Avatar (and we wouldn’t want to), we do need to know as much relevant information about them as we can to offer them our solutions in the most intelligent manner possible.

Test, Test, and Test some more. Marketing is all about understanding WHAT marketing efforts are working and WHY.

Guess what? It never ends. As a branding and marketing agency, we’ll always have work because… this process just does not stop. Use what you’ve learned to keep refining your processes, and before you know it, you’ll be a marketer, too!

This is where deliverables would be starting to make their way into coaching clients’ hands. We’d like to thank you very much for taking this course, and remind you that we’d be very happy to upgrade you to a coaching tier with credit applied for what you’ve already paid for this video-only course. Thank you! Onward & Upward!